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Evaluating Lead Management Efficiency in B2B Marketing Automation

A Master's Thesis research study analyzing the real-world impact of Marketing Automation, lead scoring, and CRM integration in B2B organizations.

Welcome, and thank you for your time!

I am currently conducting academic research for my Master's Thesis at Offenburg University, focusing on the real-world impact of Marketing Automation and Lead Management in B2B organizations.

As a professional in this field, your operational insights are incredibly valuable. The goal of this study is to move beyond theory and understand how lead scoring, automated nurturing, and CRM integrations actually affect day-to-day efficiency and sales alignment in the real world.

Key Details:

  • Speed: This survey is highly focused and will take less than 4 minutes to complete.

  • Data Privacy (GDPR / DSGVO Compliance): This survey is conducted in strict accordance with German data protection laws. Your responses are 100% anonymous. No IP addresses, personal names, or company identification details are tracked or collected.

  • Data Usage: All data is processed securely via Offenburg University, will be used exclusively for academic research, and will be permanently deleted upon the final grading of this thesis.

Your expertise makes a massive difference in this study. Thank you for contributing to the future of B2B marketing!

Dhruv Arora Master's Candidate, Offenburg University

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